MadKudu Docs

Home

Salesforce Reporting

This documentation will show you all the reports that can be useful so that you can assess the performance of the model.

False Negatives

Show the leads that we scored as a low fit and ended up converting.

  1. Create a Summary Report based on Leads

  2. Filter report by

    • Converted = True
    • MK Lead Score < 50
  3. Create a bucket called “MK Score Buckets” with incremental buckets of 10 up to 50

  4. Group by “MK Score Buckets”

  5. Create a graph

    • Type: Vertical Bar
    • Y-Axis: Record Count
    • X-Axis: MK Score Buckets

Rejected Leads

Show the leads that we scored as high and ended up being disqualified.

  1. Create a Summary Report based on Leads

  2. Filter report by

    • Lead Status = Rejected
    • Converted = False
    • MK Customer Fit Segment = high,medium
  3. Group by

    1. Disqualified Reason
    2. MK Customer Fit Segment
  4. Create a graph

    • Type: Horizontal Bar
    • X-Axis: Record Count
    • Y-Axis: MK Customer Fit Segment
    • Group By: Disqualified Reason

Opportunity Scoring

  1. Create a Matrix Report based on Opportunities

  2. Create a row grouping with the following fields in order

    1. Stage
    2. MK Stage 30 days ago
  3. Add any filters you’ll want to have in the Reports UI, we typically include

    • Opportunity Owner
    • MK Stage 30 days ago
    • Stage
  4. Create a graph

    • Type: Stacked Bar 100%
    • X-Axis: Stage
    • Y-Axis: Record Count