MadKudu Docs

Home

Predictive lead profile

When you connect MadKudu to your CRM or marketing automation solution (eg. Salesforce, Marketo, Intercom, …), your lead profiles can be automatically enriched with the attributes below.

What are the standard attributes MadKudu can add to my lead profiles?

Predictive attributes

Customer Fit

Name Definition Possible values API Name Type
MK Customer Fit Segment How close is this customer from your ideal customer profile low, medium, good, very good mk_customer_fit_segment__c Text
MK Customer Fit Score A score that indicates how close this customer is from your ideal customer profile Number mk_customer_fit_score__c Number
MK Customer Fit Easily visible indicators of how close this customer is from your ideal customer profile ❌, ⭐, ⭐⭐, ⭐⭐⭐ mk_customer_fit__c Html
MK Customer Fit Signals A list of signals explaining the fit of a lead Example:
✔ Predicted number of designers is 7
✔ Company is located in New York City
✘ Medium website traffic
mk_customer_fit_signals__c Long Text Area

Likelihood to Buy

Name Definition Possible values API Name Type
MK Likelihood to Buy Segment Segment that indicates how likely is this customer to buy a paid subscription low, medium, high, very high mk_likelihood_to_buy_segment__c Text
MK Likelihood to Buy Score A score that indicates how likely this customer is to buy a paid subscription Number mk_likelihood_to_buy_score__c Number
MK Likelihood to Buy Easily visible indicators of how likely this customer is to buy a paid subscription ❄️, 🔥, 🔥🔥, 🔥🔥🔥 mk_likelihood_to_buy__c Html
MK Likelihood to Buy Signals A list of signals explaining the likelihood to buy score of a lead Example:
✔ 6 people from this company signed up in the last 7 days
✔ Visited the blog 6 distinct days in the last 14 days
✘ Created 0 report in the last 7 days
mk_likelihood_to_buy_signals__c Long Text Area

Lead Grade + Score

Name Definition Possible values API Name Type
MK Lead Grade Segment Composite overall quality segment of the lead based on all available signals A, B, C, D, E mk_lead_grade_segment__c Text
MK Lead Score A score that indicates the high level quality of the lead and can be used to prioritize leads Number mk_lead_score__c Number
MK Lead Grade Easily visible indicators of the level of quality of the lead which can be used to prioritize leads ,,,, mk_lead_grade__c Html
MK Lead Score Signals A list of signals explaining the lead score of a lead Example:
✔ Lead source is “demo request”
✔ company size is 2020
✘ No activity on website/blog/app in the last 7 days
✘ Industry is Agriculture
mk_lead_score_signals__c Long Text Area

Frequently Asked Questions

Can I rename the standard MadKudu attributes?

This is possible if you are on the enterprise plan. We strongly recommend the use the “mk prefix” naming convention. It allows you to always know what fields are populated by MadKudu and which ones are not.

Can I add aggregated behavioral attributes?

Yes, this is possible if you are on the enterprise plan. MadKudu syncs a wide variety of attributes into your CRM. For example, you can create a “number of users invited” aggregation that calculates how many users where invited. This aggregation is then synced to your salesforce lead profile.