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Predictive lead profile

When you connect MadKudu to your CRM or marketing automation solution (eg. Salesforce, Marketo, Intercom, …), your lead profiles can be automatically enriched with the attributes below.

What are the standard attributes MadKudu can add to my lead profiles?

Predictive attributes

Customer Fit

Name Definition Possible values API Name Type
MK Customer Fit Segment How close is this customer from your ideal customer profile low, medium, high, very high mk_customer_fit_segment__c String
MK Customer Fit Signals A list of signals explaining the fit of a lead Example:
✔ Predicted number of designers is 7
✔ Company is located in New York City
✘ Medium website traffic
mk_customer_fit_signals__c String

Likelihood to Buy

Name Definition Possible values API Name Type
MK Likelihood to Buy Segment Segment that indicates how likely is this customer to buy a paid subscription low, medium, high, very high mk_likelihood_to_buy_segment__c String
MK Likelihood to Buy Score A score that indicates how likely this customer is to buy a paid subscription Number mk_likelihood_to_buy_score__c Float
MK Likelihood to Buy Signals A list of signals explaining the likelihood to buy score of a lead Example:
✔ 6 people from this company signed up in the last 7 days
✔ Visited the blog 6 distinct days in the last 14 days
✘ Created 0 report in the last 7 days
mk_likelihood_to_buy_signals__c String

Lead Grade + Score

Name Definition Possible values API Name Type
MK Lead Grade Composite overall quality segment of the lead based on all available signals A, B, C, D, E mk_lead_grade__c String
MK Lead Score A score that indicates the high level quality of the lead and can be used to prioritize leads Number mk_lead_score__c Float
MK Lead Score Signals A list of signals explaining the lead score of a lead Example:
✔ Lead source is “demo request”
✔ company size is 2020
✘ No activity on website/blog/app in the last 7 days
✘ Industry is Agriculture
mk_lead_score_signals__c String

Engagement (Beta)

Name Definition Possible values API Name Type
MK Engagement Segment How likely a customer is to stay and get value from your services very good, good, medium, at-risk, phantom (ie. not getting any value today) mk_engagement_segment__c String
MK Engagement Score A score that indicates how likely a customer is to stay Number mk_engagement_score__c Float
MK Engagement Reason A key reason that indicates how likely a customer is to stay Eg. “4 highly active users” mk_engagement_reason__c String

Contact enrichment attributes

Name Definition Possible values API Name Type
MK First Name First name of contact mk_first_name__c String
MK Last Name Last name of contact mk_last_name__c String
MK Job Title Job title of contact mk_job_title__c String
MK Country Country of contact found from 3rd party data sources United States, Canada, … mk_country__c String

Company enrichment attributes

Name Definition Possible values API Name Type
MK Company Employees Estimated number of employees in the company mk_company_employees__c Integer
MK Company Industry mk_company_industry__c String
MK Company Type Type of company education, government, nonprofit, private, public, or personal mk_company_type__c String
MK Company Name mk_company_name__c String
MK Company Domain The domain name extracted from the email address mk_company_domain__c String
MK Company Alexa US Alexa ranking of the company’s website traffic. The smaller the rank, the more the web traffic for this company mk_company_alexa_us__c Integer

Beta fields

Name Definition Possible values API Name Type
MK Predicted Revenue Segment The company’s predicted annual revenue Eg. “$1m to $3m” mk_predicted_revenue_segment__c String
MK Predicted Traffic Segment The company’s predicted traffic across all properties Eg. “” mk_predicted_traffic_segment__c String
MK Predicted Tech Spend Segment The company’s predicted annual budget for technology Eg. “Very High” mk_predicted_tech_spend_segment__c String
MK Location Language The company’s predicted language based on geography Eg. “Dutch” mk_predicted_location_language__c String
MK Country GDP Segment The GDP segment of the country the company is located in Eg. “High” mk_country_gdp_segment__c String

Frequently Asked Questions

Can I rename the standard MadKudu attributes?

This is possible if you are on the enterprise plan. We strongly recommend the use the “mk prefix” naming convention. It allows you to always know what fields are populated by MadKudu and which ones are not.

Can I add aggregated behavioral attributes?

Yes, this is possible if you are on the enterprise plan. MadKudu syncs a wide variety of attributes into your CRM. For example, you can create a “number of users invited” aggregation that calculates how many users where invited. This aggregation is then synced to your salesforce lead profile.