MadKudu Docs

Home

Predictive lead profile

When you connect MadKudu to your CRM or marketing automation solution (eg. Salesforce, Marketo, Intercom, …), your lead profiles can be automatically enriched with the attributes below.
For Pipedrive, deals are enriched with the standard integration.

What are the standard attributes MadKudu can add to my lead profiles?

Predictive attributes

Field name Definition Possible values
mk lead grade Composite overall quality segment of the lead based on all available signals A, B, C, D, E
mk lead score A score that indicates the high level quality of the lead and can be used to prioritize leads Number
mk customer fit segment How close is this customer from your ideal customer profile low, medium, high, very high
mk likelihood to buy segment Segment that indicates how likely is this customer to buy a paid subscription low, medium, high, very high
mk likelihood to buy score A score that indicates how likely this customer is to buy a paid subscription Number
mk engagement segment How likely a customer is to stay and get value from your services very good, good, medium, at-risk, phantom (ie. not getting any value today)
mk engagement score A score that indicates how likely a customer is to stay Number
mk engagement reason A key reason that indicates how likely a customer is to stay Eg. “4 highly active users”

Contact enrichment attributes

Field name Definition Possible values
mk first name First name of contact
mk last name Last name of contact
mk job title Job title of contact
mk country Country of contact found from 3rd party data sources United States, Canada, …

Company enrichment attributes

Field name Definition Possible values
mk company employees Estimated number of employees in the company
mk company industry
mk company type Type of company education, government, nonprofit, private, public, or personal
mk company name
mk company domain The domain name extracted from the email address
mk company alexa US A ranking by Alexa of the company’s website traffic. The smaller the rank, the more the web traffic for this company
mk predicted revenue segment The company’s predicted annual revenue Eg. “$1m to $3m”
mk predicted traffic segment The company’s predicted traffic across all properties Eg. “”
mk predicted tech spend segment The company’s predicted annual budget for technology Eg. “Very High”
mk location language The company’s predicted language based on geography Eg. “Dutch”
mk country GDP segment The GDP segment of the country the company is located in Eg. “High”

Frequently Asked Questions

Can I rename the standard MadKudu attributes?

This is possible if you are on the enterprise plan. We strongly recommend the use the “mk prefix” naming convention. It allows you to always know what fields are populated by MadKudu and which ones are not.

Can I add aggregated behavioral attributes?

Yes, this is possible if you are on the enterprise plan. MadKudu syncs a wide variety of attributes into your CRM. For example, you can create a “number of users invited” aggregation that calculates how many users where invited. This aggregation is then synced to your salesforce lead profile.