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Predictive lead profile

When you connect MadKudu to your CRM or marketing automation solution (eg. Salesforce, Marketo, Intercom, …), your lead profiles can be automatically enriched with the attributes below.
For Pipedrive, deals are enriched with the standard integration.

What are the standard attributes MadKudu can add to my lead profiles?

Predictive attributes

Field name Definition Possible values
mk customer fit segment How close is this customer from your ideal customer profile low, medium, high, very high
mk likelihood to buy segment Segment that indicates how likely is this customer to buy a paid subscription low, medium, high, very high
mk likelihood to buy score A score that indicates how likely this customer is to buy a paid subscription Number
mk predicted plan What plan is a great fit for this customer based on firmo/demo/techno-graphics and behavior Eg. Plan A, B, C…
mk predicted plan reason One of the main reasons the predicted plan is recommended (eg. has a tech that works with a pro plan only). Usually used to personalize outreach Eg. “Use AdRoll”
mk engagement segment How likely a customer is to stay and get value from your services very good, good, medium, at-risk, phantom (ie. not getting any value today)
mk engagement score A score that indicates how likely a customer is to stay Number
mk engagement reason A key reason that indicates how likely a customer is to stay Eg. “4 highly active users”

Contact enrichment attributes

Field name Definition Possible values
mk first name First name of contact
mk last name Last name of contact
mk job title Job title of contact
mk country Country of contact found from 3rd party data sources United States, Canada, …

Company enrichment attributes

Field name Definition Possible values
mk company employees Estimated number of employees in the company
mk company industry
mk company type Type of company education, government, nonprofit, private, public, or personal
mk company name
mk company domain The domain name extracted from the email address
mk company alexa US A ranking by Alexa of the company’s website traffic. The smaller the rank, the more the web traffic for this company

Frequently Asked Questions

Can I rename the standard MadKudu attributes?

This is possible if you are on the enterprise plan. We strongly recommend the use the “mk prefix” naming convention. It allows you to always know what fields are populated by MadKudu and which ones are not.

Can I add aggregated behavioral attributes?

Yes, this is possible if you are on the enterprise plan. MadKudu syncs a wide variety of attributes into your CRM. For example, you can create a “number of users invited” aggregation that calculates how many users where invited. This aggregation is then synced to your salesforce lead profile.